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Empowering Culture Work,
Elevating Culture Workers

Discover the heartbeat of sustainable development in the cultural and creative industries with RuramaiAFRICA Cultural Arts and Heritage (RACAH). Transforming narratives, one story at a time.

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About Us

Shaping the Future of Cultural and Creative Industries

RuramaiAFRICA Cultural Arts and Heritage (RACAH) is a research and experiment based arts development organization dedicated to safeguarding Zimbabwe’s cultural heritage, stimulating economic growth through arts based employment and shaping effective arts policies. We focus our work on four key areas that are monitoring and evaluation, employment creation, heritage preservation and policy development, aiming to create a thriving arts landscape and ecosystems.

The organization was formed to create and provide consistent and systematic change management approaches that will contribute to the overall development of a sustainable working environment for culture work and its workers i.e. cultural dancers, dance institutions, associations, traditional instrument makers. We achieve this through rigorous monitoring and evaluation, job creation initiatives, heritage preservation and policy advocacy.

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Organizational Theory of Change

If we invest in robust monitoring and evaluation and we collect accurate data on arts and culture activities; if we create employment opportunities and support skills development; if we document and digitalize cultural artefacts and practices and when we influence cultural policy development and implementation, then there will be a thriving and sustainable cultural industries in Zimbabwe

RACAH STATEMENT

MISSION STATEMENT

To construct positive narratives and image for Culture Work and Culture Workers that are backed by evidence from monitoring evaluation and learning

VISION

An enabling and sustainable working environment for Culture Work and improved livelihoods for Culture Workers

INDUSTRY

RuramaiAFRICA Cultural Arts and Heritage (PVT) Ltd operates within the Development Sector and cultural and creative industry.

Our Values

Our Values, which are deeply rooted in our Mission, are the driving force behind our programing towards creating sustainable arts ecosystem. We believe in the power art to sustain lives, and we are dedicated to avail reliable data and insights to support the development of Cultural and Creative Industry and Culture Workers.

Accountability and monitoring

Committing to consistent monitoring of our activities to ensure transparency, measure impact and continuously improve our programs and initiatives.

Creativity and innovation

Fostering artistic expression and encouraging new ideas to inspire and shape future cultural landscapes.

Heritage Preservation

Protecting and promoting cultural heritage, ensuring that history and tradition are honoured while evolving for modern times.

Sustainability and Social Impact

Advocating for environmentally responsive practices in artistic production and ensuring long-term sustainability of cultural institutions.

Collaboration and Partnerships

Partnering with individuals, organizations and communities to strengthen cultural exchange and artistic collaboration.

FOCUS AREAS

We aim to produce and avail evidence based and reliable, user friendly data, statistics and information in the CCIs including their socio-economic impact; that can further be used to inform policy decisions that support the cultural sector and promote cultural development.

Our work focus on creating long term solutions that empower player in the Cultural and Creative Industry Value chain to generate sustainable livelihoods though practice capacity building, providing access to resources, job opportunities and fostering market linkages

We base our work on creating positive narratives, comprehensive records of cultural heritage, including photographs, videos, oral histories and documents; stimulating opportunities for innovation and the nurturing of talent and professionalism

Seek resources, establish partnerships with other institutions to support arts initiatives and projects that align with national goals as well as providing training, mentorship and technical assistance to help artists and organizations develop their skills and capacity to design programs that are properly aligned with national and regional policies, and strategies.

RACAH Products & Services

Key Highlights

Our work is designed to offer technical support to the Creative Arts Value Chain and ecosystems through the following services:

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Monitoring & Evaluation

We help Arts Organizations track and enhance their projects by offering services such as logic models, performance indicators, baseline studies, evaluations, reporting, data collection tools, and capacity building workshops.

Cultural Arts Consultancy

We offer services including Junior School Visual and Performing Arts syllabus interpretation, traditional dance training and workshops, and cultural musical instrument manufacturing and repair (Mbira, Marimba, Ngoma, Chipendani).

Cultural Arts Advocacy

Our advocacy focuses on preserving and innovating Cultural Heritage. We engage with stakeholders to enhance Culture Work and its community through research and documentation of Cultural Heritage and by promoting Cultural Arts as viable businesses.

WORKING EXPERIENCE

We bring extensive experience in the cultural and arts sectors, leading projects in Monitoring and Evaluation, Cultural Heritage advocacy, and support for orphaned children. Our work includes promoting arts as viable businesses, engaging stakeholders to enhance cultural work, and addressing social challenges such as gender-based violence and climate change.

2024
Bauhaus Listening Workshop

We participated in a workshop conducted by the Experimental Radio of Bauhaus University Weimar, Deutschlandfunk Kulturradio, and the House of World Cultures. During the workshop, we presented work as Mbira Players, performing various Mbira songs and explaining their meanings. We also demonstrated traditional Mbira tuning systems and the listening techniques used by Mbira makers during tuning. This workshop was part of the artistic research project “Listening to the World – 100 Years of Radio” and was held in Southern Africa.

Arts Educators Handbook

We contributed to the development of the Arts Educators Handbook, launched in May 2024 by Chenhaka Trust. Our contributions included sections 15 to 44, which form the core of the book. The handbook complements existing child protection policies, provides guidelines and procedures for Arts Educators, and aims to bring uniformity to business operations among cultural workers.

2023
Performing Arts Business and Digital Distribution Project (PABDD)

We participated in the development of the PABDD project and served as the M&E Consultant for the initiative, which was implemented by Chenhaka Trust and supported by the Sound Connects Fund and Music in Africa Foundation. The project aimed to accelerate development, enhance digital and management skills, and standardize salaries and performance fees in the dance sector in Zimbabwe.

2022
Arts Management and Business Project (AMAB) & Dapurahunanzva Dance

We participated in the development of the AMAB proposal and served as the M&E Consultant for a 15-day capacity-building project implemented by Chenhaka Trust, supported by Music In Africa Live. This project aimed to develop critical skills for arts practitioners to navigate industry challenges, particularly those introduced by the COVID-19 pandemic. We trained Dapurahunanzva Dance ensemble and it scooped the first price at the Chibuku Neshamwari traditional Dance festival. It also came out third in 2024.

OUR NETWORK

ORGANIZATIONS WE HAVE WORKED WITH

We have partnered with organizations like Chenhaka Trust, Music in Africa Foundation, and Bauhaus University Weimar, contributing to projects in arts development, digital distribution, and cultural heritage preservation. These collaborations have enhanced our ability to drive meaningful change in the cultural sector.

NATIONAL ORGANIZATIONS (ZIMBABWE
REGIONAL ORGANIZATIONS
INTERNATIONAL ORGANIZATIONS
Government of Zimbabwe
Music in Africa Foundation
Goethe Institute
Chenhaka Trust
Bauhaus University
Culture Fund of Zimbabwe Trust
Zimbabwe National Traditional Dancers Association
National Arts Council of Zimbabwe
Dev-FOCUS
Green Governance Zimbabwe Trust
Ngoma Ingungu Arts Centre

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