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Key Highlights

Our work is designed to offer technical support to the Creative Arts Value Chain and ecosystems through the following services:

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Monitoring & Evaluation

We help Arts Organizations track and enhance their projects by offering services such as logic models, performance indicators, baseline studies, evaluations, reporting, data collection tools, and capacity building workshops.

Cultural Arts Consultancy

We offer services including Junior School Visual and Performing Arts syllabus interpretation, traditional dance training and workshops, and cultural musical instrument manufacturing and repair (Mbira, Marimba, Ngoma, Chipendani).

Cultural Arts Advocacy

Our advocacy focuses on preserving and innovating Cultural Heritage. We engage with stakeholders to enhance Culture Work and its community through research and documentation of Cultural Heritage and by promoting Cultural Arts as viable businesses.

Monitoring and Evaluation Services

RuramaiAFRICA stands as a specialized M&E partner, focusing specifically on generating rigorous, evidence-based data for the Cultural and Creative Industries (CCIs). Our services ensure that investments in arts, heritage, and youth employment are not just impactful, but provable, scalable, and strategically aligned. Our core services

  • Theory of Change (ToC) and log frame Development: We design tailored frameworks that clearly map cultural activities (like dance and music production) to long-term economic and social outcomes (like job creation and policy influence).
  • Cultural Indicator Development: Creating precise, culturally sensitive metrics to measure intangible value—such as social cohesion, heritage preservation fidelity, and creativity levels—alongside standard economic indicators.
  • Performance Monitoring & Data Management: Implementing routine, reliable data collection systems (using participatory and digital tools) to track progress against baselines, ensuring continuous project improvement.
  • Policy and Impact Evaluation: Conducting end-line evaluations and impact assessments to determine the effectiveness of programs and generate actionable evidence for advocacy and policy reform.

Idea Generation & Experimentation Lab

RuramaiAFRICA is not just an implementer; we are a dedicated Creative and Policy Innovation Lab. We offer a specialised service focused on generating, testing, and refining novel concepts to solve complex challenges within the Creative and Cultural Industries (CCIs). This service helps you to transform uncertainty into actionable strategy, ensuring that our partners invest in creative solutions that are both culturally relevant and economically successful. We provide a structured environment for design thinking and rapid prototyping. This includes:

  • Ideation Workshops: Facilitating multi-stakeholder sessions (artists, policymakers, entrepreneurs) to generate disruptive ideas for market access, intellectual property enforcement, and sustainable production models.
  • Pilot Projects and Experimentation: Running small-scale, low-risk pilot programs (e.g., new digital distribution platforms for music, innovative textile sourcing) to gather real-world data and measure viability before full-scale investment.
  • Evidence-Based Iteration: Using our strong M&E framework to analyze pilot results, refine the initial idea, and develop a proven model ready for scaling.

Cultural Dance Training & Capacity Building

RuramaiAFRICA operates a premier training service dedicated to cultivating the next generation of professional Zimbabwean dancers and cultural ambassadors. Our programs move beyond basic instruction to provide rigorous, holistic capacity building in traditional and contemporary African dance forms. We offer structured curricula that focus on technical mastery, artistic integrity, and historical knowledge of dances, transforming raw talent into employable skill, ensuring our cultural heritage remains dynamic and economically viable. Key elements include:

  • Master-Apprentice Model: Ensuring the authentic transfer of knowledge from seasoned Gurus (elders) to young trainees, preserving the integrity and context of each dance.
  • Artistic Entrepreneurship: Integrating modules on troupe management, marketing, financial literacy, and contract negotiation, empowering graduates to build sustainable careers in the Creative and Cultural Industries (CCIs).
  • Performance Readiness: Providing high-level staging, costume design, and music integration training to prepare dancers for professional local and international performances.

Arts, Culture & Heritage Interpretation

RuramaiAFRICA provides specialist services in Cultural Interpretation, ensuring that Zimbabwe’s rich heritage is presented accurately, engagingly, and contextually to diverse audiences, particularly aligning with national educational goals. We collaborate with museums, educators, and communities to develop interpretive materials that transform cultural assets—from historical sites to dynamic arts—into meaningful learning experiences. This service is crucial for:
• Curriculum Alignment: Developing resources and programs that directly support the Ministry’s Heritage-Based Curriculum, specifically enhancing the Visual and Performing Arts (VPA) Syllabus by providing practical, authentic, and research-backed content.
• Interpretation & Engagement: Crafting compelling narratives, signage, and immersive cultural tours that explain the significance, history, and social context of heritage, fostering profound national pride.
• Advocacy for Preservation: Using clear, evidence-based interpretation to underscore the economic, educational, and national value of preservation, thereby informing policy and funding decisions within the Cultural and Creative Industries (CCIs).

ON-GOING PROJECTS

Name of project:              The Mbira form and sound Experiment Project

Role in the project:           Experimental Mbira Maker

Concept Created by:          Masimba Hwati

Period:                          2013-2024

Our Organization the main producer of the experimental Mbira designs that are being created under the Mbira Form and Sound Project. This is an ongoing experimental and research project that started in 2013 to date with the intention of imagining and speculating other directions that the Mbira instrument can develop towards. The objectives of this project were to:

 

  1. Develop and make new forms of the Mbira Instrument from the ancient forms
  2. To document, preserve the different intangible and tangible heritage components surround the Mbira
  3. Research on the challenges that are faced by Mbira Makers, Players and consumers of Mbira instruments and music.
  4. Documenting the contextual meaning of traditional Mbira Songs

 

The Mbira instrument comes in various designs across Zimbabwe depending with the tribe that plays the instrument and most of these instruments have been neglected so they are at the verge of extinction. The project have resulted in the creation of a variety of samples of new forms of mbira instruments and various mbira tunes have been stored in these new creations for future use and reference. The mbira tunings that were preserved through this project are

  1. Matepe
  2. Mavembe
  3. Nhare
  4. Nyunga-nyunga
  5. Njari

RuramaiAFRICA Trust is committed caring and improving the lives of orphaned children as well as vulnerable community members in areas that we live in and conduct our work.  We are making continuous efforts to provide support and platforms that ensure that orphans get access to basic necessities such as first-hand information, quality education, food, Clothing and Shelter.

Through our Rural Child Educational Support Program, we reached out to 19 Orphaned and Vulnerable children who we supported with school uniforms in ward 11 of Goromonzi District. We believe that will this project will improve their self-confident and esteem which will lead to better results in their education. It is evident that there is continuous need for programs, interventions, policies and frameworks to assist the needy in our communities

Our organization have taken centre stage in educating communities on issues around environmental sustainability in order to reduce the impact of Climate Change. It is through this program that we are empowering the communities on Climate Mitigation and Adaptation, including smart farming methods.

There is positive response from villages in ward 11 of Goromonzi as reflected by each family having a tsotso stove, creation of tree planting activities. This program is improving the protection of natural and traditional species of vegetation and promoting biodiversity in the Goromonzi District.  

The Sustainable Skills Development Program is a project that is designed to create employment, fight poverty and gender inequality in communities. This project mainly target to equip women, girls and youths from disadvantaged families and backgrounds with tools and skills to increase their chances of getting jobs and improve their earning capacity.  This project is directly feeding to the National Development strategy 1 which focus on human Capital Development and Innovation towards achieving vision 30.

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